Project Description

At Upside, Jamie O’Neill and team adhere to the mantra that ‘the quality is found in the detail’, so they’re always refining their sourcing and tweaking roast profiles to create sweet, balanced and complex coffees.

It’s reaping rewards, as the number of cafes and businesses discovering their ever-changing selection of seasonal origins is steadily growing. 

the Quality is found in the detail

Quality beans are only half of the story, however, as the team are also on a mission to forge even better relationships with their wholesale customers by ever-improving their training programme and providing ongoing support.

Home brewers are looked after via the website which sells sweet Central and South American coffees for espresso and milk-based drinks, as well as exciting new beans from East Africa and Asia. There are usually six coffees and a decaf on offer, depending on seasonality.